Floricultural industry is booming in Middle East and consumers in Middle East are becoming more and more enamoured with fresh flowers and ornamental plants. Bu this love affair has just begun !!!
Floral Design Fair will demonstrate the potential of the Middle East market for international growers and attract all the attention to the floriculture sector in the region. As European market gets more saturated, innovative growers with their outstanding products are looking to expand their business more and more to markets beyond Europe where there is still significant amount of untapped potential. The rising popularity of flowers and plants in Middle East market combined with the sizable spending power of the population in the region represents a significant opportunity for many growers all around the world and Floral Design Fair will give them the chance to experience first-hand the consumer market in the region whilst also helping them to connect with the most important buyers and wholesalers in the region.
The fair will feature a diverse range of fresh flowers and ornamental plants from regional and international growers in addition to high-end florists and service providers as exhibitors.
Many special events, workshops, contests, performances and guest-appearances by celebrities are expected to draw huge crowds of flower and plant enthusiasts where growers can measure the reaction of consumers to their products personally and identify the best opportunities for their product assortment.
Floral Design Fair will also feature a special gala event just for the exhibitors and important stakeholders of floricultural industry. This glamorous black tie event will bring all the significant players of the industry together under the same roof in one spectacular night in Istanbul and the hard-working industry pioneers, growers and wholesalers can all relax and enjoy a special evening surrounded by fellow industry veterans.